A double-sided postcard designed to guide kids (and curious adults) through the park’s many free activities. Collect a stamp at each stop and win a sticker.
Year: 2025
Category: Print collateral, Visual identity
Deliverables: Postcards, Stickers
ITERATION OF THE ILLUSTRATIONS
The stamp card was created as a playful way to encourage visitors to explore the park’s amenities. I illustrated a simplified map on the front with a dotted path that turns the experience into a mini adventure. Each stop had its own custom icon, and after participating, staff would stamp your card. The back had a matte finish to make stamping easier.
Once the card was completed, visitors could trade it in for a sticker prize. I went with a bold pink background to stand out against the park’s signature green, and hand drew every illustration, including the logotype. It was one of the most joyful projects I worked on that season: bright, colorful, and made to spark curiosity.
ILLUSTRATIONS
Custom icons created for each amenity featured in the program. Designed to feel playful, easy to recognize, and inviting for all ages. The illustrations also helped bring the simplified park map to life on the card front.
SHUFFLEBOARD
GAMES
READING ROOM KIDS
READING ROOM
CHESS
PUTTING + KUBB
BRYANT PARK SHOP
PING PONG
LE CARROUSEL
ART CART
STAMP CARDS
A double-sided postcard featuring a hand-drawn logotype and interactive path map. Printed with a matte finish on the back to ensure stamps would apply cleanly.
The bold pink was chosen to contrast the park’s greenery and make the cards easy to spot.
STICKERS
Two custom sticker designs were created as prizes for participants who completed the full activity path. While the scope was limited due to production constraints, the designs were kept vibrant and celebratory to match the tone of the program.