A breath, a stretch, a sea of mats at sunrise. Yoga in Bryant Park is a ritual for thousands of New Yorkers each summer, and I had the joy of designing its new visual identity: a bold, rhythmic system that mirrors the flow and spirit of this iconic outdoor series.
Year: 2024, 2025
Category: Environmental design, Visual identity
Deliverables: Stage banner, Barricade covers, Tent, Sintra signs, Postcards, Advertisement
Each summer, Bryant Park transforms into an open-air yoga studio, and this identity was designed to match that energy.
I leaned into organic forms and high-saturation color to reflect the physicality of movement and the joy of gathering outdoors. The system spans everything from stage banners to sintra signs, flowing seamlessly across both print and digital touchpoints.
STAGE BANNERS
The main landmark of the event. Placed on the massive stage where instructors lead each class, this banner signals to attendees that they’ve arrived: this is where it’s happening. Yoga didn’t have a visual center before, and now this banner anchors the experience, making it feel official, branded, and part of something bigger.
BARRICADE COVERS
Used to delimit event areas, these covers guide the flow of people while extending the visual identity across the park.
TENT
The branded tent acts as both a visual focal point and an info booth. It’s where staff hand out schedules and answer questions. This was one of the hardest to design - the pattern wraps across multiple sides, and I fought hard to make it match perfectly.
POSTCARD
Double-sided takeaway schedules with event info, sponsor logos, and instructor names.
A challenge in space management and composition, especially when selecting a single image to represent the yoga experience.
SINTRA SIGNS
A variety of sintra signs in multiple sizes (from 5x7 to 24x48) used throughout the event for wayfinding and information. Includes table signs, instructor nameplates, and directional signage.
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Digital and print ads designed for various platforms. Web banners appeared across mobile and desktop articles, while New York Magazine featured a 1/3-page vertical print ad.
Each format required graphic adjustments to fit its vessel without losing visual cohesion.
